I'm Bidhan Pokharel.
I help brands grow smarter through performance-driven marketing. With over a decade of experience in SEO, paid media, and demand generation, I specialize in scaling businesses in hospitality, e-commerce, and tech. My strength lies in blending data-driven strategy, conversion optimization, and creative positioning to maximize visibility, bookings, and revenue.
Conversion Rate Optimization (CRO): A Comprehensive Guide to Boosting Online Conversions
Conversion Rate Optimization (CRO) is a critical process in digital marketing focused on increasing the percentage of visitors who complete…
Inside an AI Answer Engine Optimization: How Generative AI Picks Winners in the Content Battle
AI Answer Engine Optimization - When you ask a question to AI assistants like ChatGPT, Perplexity, Gemini, or Copilot, an…
Digital Marketing in Nepal: Types, Career Scope, Salaries & Future Trends
In recent years, digital marketing in Nepal has grown from a niche profession into one of the most in-demand career…
How to Run Facebook Ads for Small Businesses in Nepal: Step-by-Step Guide
In Nepal, Facebook remains the most popular social media platform, making it a powerful tool for small businesses to reach…
8 Proven GEO Strategies to Boost Your AI Search Visibility
In today's rapidly evolving digital landscape, AI-powered search is revolutionizing how buyers find products and services online. In fact, about…
How to Optimize for Google AI Overviews (AIO) and ChatGPT: Insights from New Research
As AI-powered search tools become essential discovery mechanisms, understanding how to optimize content for them is critical. New research from…
How AI is Changing Ad Targeting and Privacy-Safe Measurement?
Artificial intelligence (AI) is unleashing a paradigm shift in digital advertising, revolutionizing how businesses target consumers and measure campaign success…
Choice Overload: Why Too Many Options Make Decision-Making Harder
In today’s world, we are surrounded by choices. From the dozens of toothpaste brands at the supermarket to endless streaming…
Loss Leader Strategy: Meaning, Examples, Advantages, and Risks
A Loss Leader Strategy is a marketing and pricing tactic where businesses deliberately sell a product at a very low…
The Monkey, the Banana, and the Future of Marketing with AI
A few days ago, a friend shared something funny. He said he’s been using Google Gemini Gems to talk to…
